For this Amazon custom ads campaign, customers would be asked to scan a physical bottle by placing the bottle within the frame. Using Amazon's Text Rekognition functionality, the text would be read and when one of four flavors associated with the campaign were identified, the customer would be taken to a landing page experience for that flavor. The pages featured a custom Amazon Music playlist integration featuring songs curated to match the mood of the flavor.
Text Rekognition Experience
Mobile Experience
CX Flow
