Role
UX and Interaction Design
Team
Amazon Brand Innovation Lab
Platforms
Desktop, Mobile, Fire TV, Augmented Reality
Results
Fire Tablets with Kindle Ads enabled, required ads that could be displayed when no scheduled advertising was available which created an issue with black screens being displayed as the default to customer. I developed a series of ads that encouraged readers to shop for additional books or explore new features available on their Kindle devices. The "Find your new favorite book" ads are still in use today across Kindle and Fire Tablet devcies.
